WeHave raises €1M to bring smart, measurable ROI to sponsorship & media

Brussels, March 18, 2025 – Belgian technology company wehave.io has raised over €1 million in a new funding round led by Miles Ahead Capital, joined by Techstars, Belfius, PMV and BAN Vlaanderen. With this capital injection, the company plans to scale internationally and help brands measure their campaigns more effectively.

WeHave has built a data clean room that enables brands, media and rights holders to safely and anonymously combine customer data. This allows them to truly understand campaign impact: which audiences convert, which channels drive revenue, and how sponsorship or media contributes to customer loyalty — all privacy-first.

“Companies still invest millions without really knowing what works,” says Oliver Wolfs, CEO of wehave.io. “Our platform finally gives them insights and actionable levers to optimize.”

Sponsorship: From logos to results

For many brands, sponsorship is still a black box: visibility without proof of impact. WeHave changes that.

Clubs like RSC Anderlecht, KAA Gent, KV Mechelen and OH Leuven use the platform to show sponsors like Sunwebexactly how many fans became paying customers, how much revenue that generated, and which segments performed best.

“We don’t measure likes or views,” says Niels Vandeweyer, CTO. “We deliver results — and help companies improve them.”

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Media: From reach to real behavior

The platform now expands beyond sports into media. Companies don’t just track who saw an ad, but whether that person became a customer afterward — delivering rich customer journey insights while staying privacy-first.

For brands investing in TV, digital, or sponsorship, wehave.io brings everything together: reach, behavior, and business outcomes.

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Trusted by Investors

“wehave.io tackles a fundamental issue in marketing: the absence of real impact measurement,” says Luc Burgelman, Founding Partner at Miles Ahead Capital. “What they’re building is scalable, accessible, and perfectly timed.”

With the funding, WeHave plans to expand across Europe, the UK, and the US, growing the team, enhancing the platform, and integrating with major media partners.

The founders — Oliver Wolfs, Niels Vandeweyer, and Chris van der Heijden — bring deep expertise in data, privacy, marketing and tech. The idea didn’t come from a pitch deck, but from real-world conversations in boardrooms and stadium stands.

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About wehave.io

WeHave is a Belgian tech company helping brands and rights holders make marketing and sponsorship truly measurable. Their platform enables safe, anonymous customer data combinations, preserving privacy while revealing what campaigns really deliver: conversions, revenue and loyalty. Clients include RSC Anderlecht, KAA Gent, KV Mechelen and OH Leuven.

Press contact:Oliver Wolfs – oliver@wehave.io – +32 479 79 76 05